Golf

DP World Tour avoids Cazoo and French Open plight

DP World Tour avoids Cazoo and French Open plight
Written by nismiste


Cazoo Angel Martinez Getty/AFP

As Cazoo’s Brits have just put an end to their activities on the European continent, the main sponsor of the Open de France (22-25 September) throws a veil of uncertainty on the oldest golf tournament on the European continent. Queen II on Thursday. There’s one more piece of bad news waiting for the DP World Tour from Wentworth following Elizabeth’s death.

The biggest tournament in the European professional circuit is on Sunday, Queen II. It ends with 54 holes, a must determined by the organization of Elizabeth’s funeral. These fewer days have an impact on the tournament budget and the return expected by sponsors, who see it as an absolute rule that the images of the biggest ones – BMW and Rolex – are represented over and over again. The millions they inject into golf and other sports as well is a bit banal, there are many of them. Getting people to talk at length about you has a price that some people have nothing to do with because their oil wells are bottomless.

how good is my opinion

We also say to ourselves “why not us too” and here are the new boxes proliferating with ideas that could be very good, at least on paper and universally. It’s always good on paper and the “Business Plan” will be of interest to the banker. We know a lot of people with eyes bigger than their stomachs and breaking their necks. But when they drag other organizations into this rout, it’s too much! This is the case for Cazoo, a British brand that sells used cars. He embraces sports, saves football clubs in distress, decides to export his science, and lands on the European continent, where he finds OM jerseys, among other things, to better showcase his brand. At the same time, the French Open is struggling and Zorro-Cazoo is coming. Wow! And the tournament returns to its National Golf in two weeks. Or should we say “find it”?

Bad news

Information has been circulating in the corridors lately. Cazoo’s situation is disastrous, halting all activity in France and the European area of ​​which its national opening is a part. Given the knightly path to liberation, you need to quickly re-read the conventions that bind this sponsor to the European Tour Group. When asked about this, Scott Crocket (Director of Media Communications) refrains. “Knowledge falls at its worst, mourning we know” corrupts “necessary” the most complete knowledge. Good, but September 22 is already tomorrow. How do you change such a failed sponsor and his millions? “The topic isn’t really debatable until the beginning of the week. And who told us Cazoo won’t be in Guyancourt? In any case, we will not let this tournament down. After all, France is Open! That’s desirable, but the French golf almanac leaves us in a cloud when it reminds us of the sudden disappearance of a Chinese sponsor or the millions of Rolex Series that go hand in hand celebrating a long-standing loyal friendship. .

HEPP



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