The latest numbers we’ve been able to get show us that the Blockchain.com Miami Padel Open did very well in terms of audiences last weekend.
This weekend, the semifinals and finals of the Blockchain.com Miami Padel Open, the restart tournament of the World Padel Tour, took place. Under the Miami sun and in an unbelievable setting, fans came to see the top couples from multiple tournaments vying for the title.
If the Padel Magazine team on site could appreciate the whole atmosphere at the Island Gardens site, they didn’t suspect the event was a huge hit on the small screen as well.
But according to the reports we’ve received, the Miami Open would score excellent in the rankings. Vamos is the second of the weekend on the Movistar + sports channel in spain!
In reality, this Saturday and Sunday did better than just the football padel on this channel. Blockchain.com Miami Padel Open therefore More than followed by Rafa Nadal’s ATP 500 in Acapulco during this time at Vamos ! The information is the same with a grain of salt, as the ATP 500 final is played in Mexico City at 21:00 (4:00 in Spain), as opposed to the padel finals that start at 13:00 in Miami (19:00 in Spain). That’s why we understand that for Spanish fans it is “easier” to see padels than to see tennis. Despite these favorable conditions, the fact that it outperforms tennis, albeit only on one channel and on a weekend, demonstrates the full potential of padel in television.
It should also be noted that the tournament led by Nallé Grinda did a lot of communication work. Having VIPs on the site has greatly contributed to people talking about the competition. We especially think about the basketball player. Jimmy ButlerSharing many stories from the tournament on his Instagram account with 6.6 million subscribers! What a great ad this is for the Blockchain.com Miami Padel Open!
While we don’t know the total audience for the tournament, and we can imagine that when the matches are streamed on YouTube, we must imagine more views, the fact of finishing ahead of tennis at Vamos should, in any case, provide an argument. WPT has been criticized a lot by fans lately for its decision to “leave everything free”. We’ll see if the Reus tournament confirms the trend.
Xan is a padel fan. But also rugby! And his posts are just as ambitious. A few padel players’ physical trainers bring out atypical posts or deal with current issues. It also gives you some tips to improve your physique for padel. Obviously, he imposes his offensive style as well as on the padel court!